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Yahoo! at a loose end

About the new Yahoo! Panama API.

When I read the interview with Yahoo!’s Dan Broberg, Managing Director of Sales Technology on Alan’s Blog, I got a feeling that yahoo!’s running after Google.

For “advanced” support, we are not charging all that much, $2000 per month. This level provides our partners with more support, more dedicated Yahoo engineering resources should they need support. At the advanced and elite levels, we’ll make specific commitments regarding uptime, and provide our partners with in our product roadmap process.

They sell support for using their API - that’s not a 2.0 approach! That’s old IT business. A 2.0 approach would be to have a FAQ + a forum + a wiki + a developer blog - and all of that for free.

APRK: Google has taken a different approach. They don’t charge for support, but rather charge a nominal fee for each API action, 25c per thousand API tokens.

DB: We’re interested in best serving our advertisers, and we differentiate from our competition when it makes sense.

Is this eloquent marketing speech? Well, sure it makes sense for the selling company to charge a monthly fee instead of charging per action.
But to be fair, the free of support use is free of charge :-)

What does this change next few months? Can’t see any effects now, specially cause Google bought YouTube, DoubleClick and FeedBurner lately, there is more effort necessary to change the commercial search market than a “free API” (may be as stable as a rock). Is it a step in the AdWords direction? But AdWords is for free also, and I am not quite sure to earn more from Yahoo! adclicks than I do from Google’s.

Do I?
Is Yahoo! on the loose?

By the way, what do they do to their directory?

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This entry was posted on Thursday, June 7th, 2007 at 8:06 am and is filed under i-business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

And I've started a Drupal relaunch of my EDV Beratung now.

One Response to “Yahoo! at a loose end”

  1. Alan Rimm-Kaufman Says:
    June 7th, 2007 at 1:16 pm

    To be fair, Rainer, I was scratching notes as fast as I could — it was a phone interview, not a email interview, and I’m not a reporter and don’t know shorthand. While I think my notes capture the gist conversation accurately, I’d not analyze the exact word choice too closely (eg your marketing speak comment). Not a transcript.
    Cheers,
    Alan

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