Rainer Feike techblog

Google ist extending their power in a very new way. They redefine searching in the internet by giving pages value depending on how many people visit the page, where they come from and how long they stay.

How do they do this? The key is their Analytics -Knowledge. Because Google-Analytics is the very best website analysis tool - best in content, best in drilling down, best in installation effort, best in cost, best in speed - everybody uses it. And because every webmaster is using Google-Analytics Google knows where the webusers go to.

By using simple statistics Google can relay on their knowledge by at least - let’s say 95%. They know how many websites exist, and they know how many websites are using Analytics. The rest is simple statistics.

So, while all the SEO’s are staring at the pagerank, Google is redesigning their search algorithm. Important is what attracts people, valuable is what keeps them staying a long time, sustaining is what makes them come back. It will be a little bit like yellow press.

In the end, I think all over valuable content for the masses will make the race to the Google Top Ten. What is still necessary to make it perfect for Google is some semantic knowledge. I am keen on Google’s next “free-of-charge” product.

In any case the losers will be msn, yahoo, altavista… they don’t have the Analytics, their search results will stay miserable.

This entry was posted on Saturday, May 12th, 2007 at 5:26 pm and is filed under Search Engines, i-business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.